Case Study: Manitou Group achieves 26% YoY sales growth with PROS Smart CPQ (AI-powered Quoting by PROS)

How PROS Smart Configure Price Quote (CPQ) Helped Manitou Group Realize a 26% Increase in Sales YoY

Manitou Group, a French manufacturer of heavy equipment with €1.6B in revenue and 4,400 employees, faced slow, error-prone quoting and order processes driven by a manually updated catalog, poor communication with dealers, difficulty tracking custom configurations, and lack of ERP integration. These issues limited pricing accuracy, pipeline visibility, and revenue growth across its global sales network.

By expanding PROS Smart CPQ and AI-powered Quoting to salespeople and over 600 dealers in 50 countries, Manitou enabled real-time, web-based configuration of 400 product selections in a single portal. The rollout drove a 26% year‑over‑year increase in net sales, supported 40,000+ orders in 2022, reduced ordering errors and cycle times, and is projected to add another ~5% revenue from online value-added services.

Manitou

Randy Carey

Vice President Digital Transformation