Case Study: Medical Technology Manufacturer reverses declining margin trends and exceeds fiscal goals with PROS dynamic pricing

How PROS helped a medical tech manufacturer reverse declining margin trends

A medical imaging and diagnostics manufacturer faced shrinking margins driven by pricing errors, excessive discounting and a lack of analytics—sales reps had no visibility into costs, market price positions or customer willingness‑to‑pay, and needed a pricing solution that would integrate with their Salesforce CPQ.

PROS’ dynamic pricing software integrated with Salesforce CPQ to automate manual tasks, eliminate errors and deliver real‑time, tailored price recommendations in the quoting process; as a result the company exceeded fiscal goals two years running, narrowed flagship product price variance to within 5%, increased win rates by aligning prices with willingness‑to‑pay, and freed teams to focus on higher‑value activities.