Case Study: Air Canada achieves higher conversions and average transaction value with PROS

How offering additional payment methods enabled Air Canada to increase average transaction value and customer acquisition

Air Canada wanted to encourage more travelers to book by testing monthly payment plans instead of requiring full fare upfront. Using PROS fare marketing technology and Uplift’s buy-now-pay-later payment options, Air Canada was able to show flexible monthly pricing across its origin and destination pages at scale.

PROS helped Air Canada implement the offer quickly and seamlessly on 100% of its airTRFX pages. The result was higher conversions, increased average transaction value, more customer acquisition, and longer booking windows; in a customer survey, 94% said they would buy from Air Canada again with the monthly payment option, and 43% said they upgraded their travel because of it.

Air Canada

Karen Brzozowicz

Manager of Payment Products