Case Study: Hyatt increases direct bookings with PROS custom pages and personalized offers

How Hyatt increased bookings with custom pages & personalized offers

Hyatt’s Inclusive Collection, which spans 100+ hotels and resorts across Mexico, the Caribbean, and Central America, needed a faster way to drive more qualified traffic and direct bookings through its website. Using PROS’ airTRFX platform, Hyatt wanted to create custom booking pages with dynamic offers that could support campaigns by property, region, and traveler interest without relying on IT or complex integrations.

PROS helped Hyatt launch customizable pages at scale with real-time room rates, themed promotions, and SEO-friendly content tied directly to the booking engine. The result was a 50.3% increase in traffic into the booking flow, helping Hyatt drive more high-quality visitors, improve campaign performance, and generate more direct online bookings.

Hyatt