Case Study: Frontier Airlines achieves 90% higher conversions with PROS airWire

How Frontier Airlines Leveraged Real-Time Fares in Email to Drive Personalization and +90% Conversions

Frontier Airlines wanted to improve engagement and conversions from email by moving beyond a manual “batch and blast” approach to personalized, real-time fare offers. Using PROS’s airWire with Movable Ink’s dynamic email capabilities, Frontier sought to show travelers relevant low fares based on geolocation, home airport, and customer interests.

PROS helped Frontier Airlines deliver dynamic emails with real-time fares and tailored content for each recipient. The campaign drove a 90% increase in conversion rate and a 40% increase in click-through rate, while also saving the email marketing team time through automation and easier personalization.

Frontier Airlines

Josh Raskin

Email Marketing Manager