Case Study: Cyprus Airways achieves higher website conversion with PROS Shopping

How Cyprus Airways improves website conversion with PROS Shopping

Cyprus Airways, the flag carrier of Cyprus, needed to improve the accuracy and competitiveness of its website shopping experience after its previous pricing setup caused discrepancies, low conversion rates, missed bookings, and higher costs. The airline turned to PROS Shopping and PROS Offer Creation to support its revamped cyprusairways.com and direct distribution channels.

PROS implemented its shopping and repricing solution in a five-month rollout, helping Cyprus Airways deliver faster, more accurate offers, including for codeshare and interline flights. With PROS, Cyprus Airways improved website conversion, gained better control over pricing and distribution, and reduced costs through lower distribution expenses and fewer pricing errors.

Cyprus Airways

Chrysanni Michael

Head of Passenger Service Systems