Case Study: High-Tech Manufacturer achieves a 3% annual margin uplift (~$25M) with PROS AI-powered Pricing

How a High-Tech Manufacturer Improved Gross Margins with AI-powered Pricing

A global high-tech manufacturer (50,000–100,000 employees; $50–100B revenue) struggled with a slow, error-prone pricing process that drove margin decline and revenue leakage. Pricing decisions relied on limited data and rules of thumb, manual approvals created long quote cycles, and the company lacked centralized insight to learn from pricing performance.

The company deployed PROS.ai to deliver transaction-specific, market-derived pricing recommendations, speed negotiations with automated guidance, and centralize pricing analytics. The result: quotes moved closer to target levels, faster time to close, and measurable margin gains — +7.4% gross margin when PROS recommendations are used, +13.4% realized gross margin difference between high and low adopters, and a +3% annualized margin uplift (about $25M).