Case Study: Leading Healthcare Company achieves 20% revenue increase and faster patient treatment with PROS Smart CPQ

How a healthcare system achieved 20% revenue increase and treated more patients faster

A large medical device and healthcare supplier (10,000–15,000 employees; ~£1–2B revenue) faced inefficient, manual pricing for more than 3,000 procedures—relying on spreadsheets and sticky notes—which delayed patient quotes, slowed treatments and led to missed revenue opportunities.

The company implemented PROS Smart CPQ followed by PROS Smart Price Optimization and Management in a phased rollout with thorough testing and training, streamlining pricing and workflows. The change delivered a 20% revenue uplift, a 2.2× increase in self‑pay patients, faster quote turnover, reduced revenue leakage and improved patient and employee experience.