Case Study: Global Dairy Nutrition Co-op achieves $12.8M per-quarter value increase and 100+ bps margin improvement with PROS Smart CPQ & POM

How a global dairy co-op realized a $12.8M increase in value optimization per quarter with PROS prescriptive analytics

A global dairy nutrition co-op (10,000–30,000 employees, $10–25B revenue) faced slow, error-prone sales and pricing processes: account managers relied on spreadsheets for a highly volatile dairy market, causing margin leakage, slow customer responses, and limited operational effectiveness.

By deploying PROS Smart CPQ and PROS Smart POM, the co-op automated pricing with real-time commodities data, accelerated quote turnaround, and gained predictive product/channel mix and improved logistics/inventory planning. The changes delivered a $12.8M per-quarter increase in realized value, more than 100 basis points of margin improvement, rapid ROI within three months, and better customer retention.