Case Study: Global Hospitality Supplier achieves Amazon-like eCommerce speed and $52M in opportunity with PROS Real-Time Pricing and Opportunity Detection

Global Hospitality Supplier Transforms Sales Experience

A global hospitality supplier set out to modernize its commerce and sales operations by moving from catalog-based list pricing to a dynamic, omnichannel buying experience. The company needed to publish real-time prices on its new SAP Hybris eCommerce site—scaling from 36,000 daily price requests handled by sales to tens of millions of web requests—while also giving sales reps better insights to find and close opportunities faster.

The supplier deployed PROS Real‑Time Pricing Engine to deliver personalized, market‑relevant prices at scale (99.95% availability) and PROS Opportunity Detection to surface cross‑sell recommendations and buying‑pattern alerts for reps. The result: an Amazon‑like, consistent eCommerce experience, faster deal conversion, and high sales adoption—reps acted on 80% of recommendations within six months, representing an average annualized potential revenue gain of more than $52 million.