Case Study: Bidvest Food Service boosts margins and sells 400 more items per month with PROS' dynamic pricing solution

Food Distributor Demonstrates Impact of Pricing Technology on Margin Growth and Category Mix

Bidvest 3663, a major UK food‑service distributor operating across three autonomous regions, faced a growing problem: a cumbersome manual pricing system and pressure on margins during a recession. With 150+ largely field‑based sales managers—many unfamiliar with laptops—management needed to accelerate adoption of a centralized, data‑driven pricing approach and measure its real impact on sales performance.

Partnering with PROS, Bidvest deployed scientific analytics, a price and sales optimizer, and a focused change‑management program that benchmarked usage and scored user proficiency, categorizing reps as adopters, users, or non‑users. Within six months adopters showed higher margins per item and sold on average 400 more items per month than non‑adopters; the program delivered reliable metrics to quantify realized and unrealized value, target training by region, and demonstrate ROI to sales and executive teams.

Bidvest Food Service