Case Study: National Passenger Coach Service Company achieves faster dynamic quotes and competitive fares with PROS

Faster dynamic quotes from PROS make this passenger service competitive again

A national passenger coach service with 5,000–10,000 employees and $100–500M in revenue needed to modernize pricing after relying on static price lists and manual updates. Those slow, error-prone processes made it difficult for pricing analysts to deliver real-time competitive fares on popular routes, causing delayed responses and lost passengers.

The company implemented PROS’s dynamic pricing solution to respond to every price request with real-time market data and to combine willingness-to-pay with business rules (loyalty, promotions, booking and travel time, and other transaction variables). As a result, the operator now delivers strategic, competitive fares across its network, can pull real-time prices for over 26 million price items in a 12-hour period, produces faster quotes, and offers a streamlined, frictionless commerce experience that drives profitable growth.