Case Study: European Telecommunications Provider achieves up to 75% faster product launches and a harmonized omnichannel retail experience with PROS Smart CPQ

European Telecommunications Provider Harmonizes Omnichannel Retail Experience

A €12B European telecommunications provider serving 23 million consumers and businesses struggled to keep pace in a competitive market: new product launches were delayed by IT-driven catalog updates, customers saw inconsistent offers across channels, and the company needed a scalable quoting solution to support large numbers of simultaneous users.

PROS deployed a centralized Smart CPQ quote-to-order platform and unified ordering/billing, spanning e-commerce, retail and call center channels and supporting 2,000 concurrent users with multicurrency capability. The rollout cut product launch time by up to 75% (from 8–24 weeks to 2–8 weeks), delivered 99.9% uptime, and reduced maintenance overhead for a catalog of 166,000 configurable objects across 250 price plans.