Case Study: Europcar Mobility Group achieves exponential revenue growth with PROS

Europcar Mobility Group Drives Exponential Revenue Growth with the PROS Platform

Europcar Mobility Group, a leading mobility company in Europe, was struggling with a fragmented pricing setup made up of three disconnected legacy tools that limited flexibility, slowed manual work, and made it hard to launch new mobility services quickly. To become more agile, data-driven, and customer-centric, the company turned to PROS for a modern pricing and selling solution, including AI-powered CPQ, dynamic pricing, and revenue management capabilities.

PROS implemented a platform that automated pricing, improved demand forecasting, enabled hourly rate updates, and added granular revenue and capacity management across Europcar Mobility Group’s operations. The results were significant: revenue growth reached 7.1% year over year versus a 1.7% target, delivering 5x more revenue than initially planned, while also accelerating rollout across markets and improving employee adoption and collaboration.

Europcar Mobility Group

Christian Bouzaid

Group Revenue & Marketing Chief Officer