Case Study: Leroy Merlin achieves enhanced customer satisfaction and faster, error-free sales with PROS Cameleon CPQ

Enhanced Customer Satisfaction with a PROS CPQ Solution

Leroy Merlin France, the leading French DIY superstore with €5.8B in sales, 125+ stores and 21,000+ employees, needed to deliver consistent, personalized expert advice across its retail network. Selling customized projects and multi-line products required associates to access broad technical knowledge quickly, but variable employee skill levels, turnover and frequent product changes made uniform, high-quality service difficult to sustain.

Leroy Merlin deployed the PROS Cameleon CPQ in 100 stores in under three months, integrating centralized, regularly updated product data with interactive guided-selling scripts, configurators and automated quoting and supplier ordering. The solution sped the sales cycle (about 15 minutes saved), eliminated re‑entry errors, produced accurate on-time orders and tailored shopping lists, and delivered consistent expert advice, higher associate productivity and improved margins across stores.

Leroy Merlin

Jean-Pascal De Baere

Information Systems Organization Director