Case Study: Global Electronics Distributor achieves 230-basis-point gross profit improvement with PROS PricingPRO

Electronics Distributor Improves Profits by 230 Basis Points

A multi-billion-dollar global electronics distributor managing more than 30,000 parts was relying on ad hoc, manual pricing and sales rep gut instinct. Facing rising supplier costs and customer price pressure, they lacked willingness-to-pay insights, suffered slow monthly price updates, and were leaving millions in profit on the table.

The company implemented PROS PricingPRO to deliver science-based customer segmentation and dynamic floor/target/stretch price guidance to sales teams, speeding quote turnaround and enabling data-driven, profitable quoting. Outcomes included more than a 10% reduction in below-floor prices, a 10%+ increase in invoices exceeding targets, a 230 basis-point lift in gross profit on commodity products, and revenue gains of over 2% in individual segments.