Case Study: Manitou achieves a reduction in ordering time from 30 days to 1 day with PROS Smart CPQ

Decreased ordering time from 30 days to 1 day with PROS Smart CPQ

Manitou, a global leader in rough‑terrain forklift trucks with 17 subsidiaries and more than 1,400 dealers in 140+ countries, faced challenges selling highly configurable products: a bulky paper catalog, limited visibility into dealer pipelines, high quote/order error rates, frequent engineering rework, and slow communication of product changes.

By deploying PROS Smart CPQ across field sales, dealers, and order administration, Manitou introduced an electronic catalog, guided configuration, and ERP integration that automatically generates bills of materials and technical data. The solution reduced configure‑to‑order time from 30 days to 1 day, moved over 70% of dealer orders online, eliminated pricing and configuration errors, increased average order value through automated upsell/cross‑sell, and lowered sales costs, improving revenue and margins.

Manitou

Christian Hermann

Chief Information Officer