Case Study: Leading Distribution Company achieves $6M+ annualized revenue growth with PROS dynamic pricing science

Data-driven, prescriptive and actionable insights highlighted opportunities to recover margin leakage and grow revenue

A specialized distributor that relied heavily on sales reps’ experience found that subjective account management was masking churn signals, slowing new-rep onboarding, and capping revenue growth. Manual, late-stage account reviews left opportunities undiscovered and limited the company’s ability to expand wallet share across customers.

The company implemented segment-based, science-driven recommendations delivered directly into salespeople’s CRM workflows, letting reps accept, reject, or postpone prioritized actions with visibility into the supporting data. Within six months 60% of more than 20,000 recommendations were accepted, driving over $6M in annualized incremental revenue, doubling sales in several accounts, unseating a top competitor in at least one case, and increasing CRM engagement across the sales organization.