Case Study: China Southern Airlines achieves stronger revenue management efficiency with PROS

China Southern Airlines on the Success of Their Long-Term Partnership with PROS

China Southern Airlines partnered with PROS to modernize its revenue management after facing challenges with cloud migration, data response efficiency, and moving from segment-based management to Origin and Destination (O&D) POS management. The airline used PROS Real-Time Dynamic Pricing and PROS Origin & Destination RM solutions to support international revenue management and improve strategic control.

PROS helped China Southern Airlines successfully implement RTDP on its domestic cloud and upgrade it to better fit business needs such as code-share flight management and audit logging. With PROS, the airline improved execution efficiency, quickly adjusted pricing and transfer strategies, and maintained a leading passenger load factor in the industry.

China Southern Airlines

Yu Haiyan

Deputy Director of RM Division, Sales Department