Case Study: Ya Vas achieves stronger brand awareness and Google search visibility with PROS airTRFX

Building Awareness for a New Travel Brand in the Middle of the Pandemic

Ya Vas, a vacation packages brand launched by Volaris, needed to build awareness and drive traffic soon after its debut as the COVID-19 pandemic severely disrupted travel. Competing against larger OTAs with bigger marketing budgets, Ya Vas turned to PROS and its airTRFX solution to capture demand and improve visibility in search results.

PROS implemented a low-cost SEO strategy using scalable destination and custom landing pages with real-time vacation package pricing, plus cross-linking with the Volaris website to leverage existing traffic. The result was stronger Google rankings within six months, continued SEO gains, and a budget-friendly way to preserve spend while increasing brand awareness and supporting direct online sales.

Ya Vas

Ana Isbel Chavez

Head of Performance Marketing