Case Study: Averitt Express achieves optimized pricing and stronger customer relationships with PROS

Averitt Connects Customers with Optimized Pricing

Averitt Express, a total transportation solutions provider, needed a better way to keep pricing competitive and avoid relying on anecdotal evidence or gut feel. To support its customer service and value promise, Averitt turned to PROS and its AI-powered pricing capabilities, including PROS Price Optimization & Management.

PROS helped Averitt gain analytics and market insights to make smarter pricing decisions, strengthen customer relationships, and position prices at market-relevant levels. According to Averitt, the switch to AI-powered pricing transformed operations, improved confidence within the pricing team, and helped drive revenue growth and new business.

Averitt Express

Mark Davis

Vice President of Pricing and Traffic