Case Study: Auto Parts Manufacturing Company achieves $5M in 28 days in pricing improvements with PROS

Auto Parts Manufacturer Optimizes Market Pricing to Generate $5 Million in 28 Days

A multi-billion-dollar aftermarket auto parts manufacturer and distributor relied on a cost-plus pricing model with little visibility into competitor prices or customer willingness-to-pay. Frequent price cuts in response to complaints—without offsetting adjustments—left margins exposed and led to missed market opportunities, costing the company tens of millions in revenue and margin.

By implementing PROS Revenue and Profit Realization, integrated with their Microsoft environment, the company combined transaction and competitive data to rank margin opportunities and rapidly adjust individual part prices. This approach delivered $5 million in pricing improvements in the first 28 days, plus lower total cost of ownership, measurable ROI within 30 days, and ongoing capability for product line managers to competitively price tens of thousands of parts.