Case Study: Aprolis Group achieves a shorter sales cycle with PROS Smart CPQ

Aprolis Group shortened its sales cycle with a PROS Smart CPQ solution

Aprolis Group, part of the Monnoyeur Group, is a French specialist in short- and long-term rental and maintenance of lift trucks, with about 1,000 employees, ~$187M in annual sales, a fleet of over 22,000 trucks and 45 branch/service centers. The company faced slow, error-prone processes from manual order and paper logistics, inconsistent and unequally applied pricing and proposals across branches, and limited visibility to coordinate sales operations—resulting in high administrative costs and long sales cycles.

Aprolis deployed PROS Smart CPQ integrated into its sales force automation system, rolled out to 100 users and used daily by 75% of sales and back-office staff to configure products, manage catalogs, and improve logistics and dashboards. The solution delivered standardized, accurate quotes with automated approvals, shorter response and delivery times, improved administrative productivity and mobile-enabled operations, and stronger sales-team performance and customer experience.

Aprolis Group

Stéphane Motard

Studies-Information Technology Director