Case Study: Air China drives revenue growth and smarter airline retailing with PROS RM Solutions

Air China Flies into the Future with PROS RM Solutions

Air China, China’s sole flag carrier and a Star Alliance member, needed a more scientific way to manage pricing, inventory, and group bookings as competition increased and demand became more volatile. Since 2014, Air China has used PROS RM solutions, including revenue management and group sales capabilities, to replace manual processes and improve forecasting, fare valuation, and seat allocation across its network.

PROS helped Air China optimize every departure by using data science to determine which seats to sell, when, and at what price, while also streamlining approvals and pricing for group reservations. The result was more precise inventory control, faster group booking decisions, and stronger revenue growth potential, with Air China reporting a profound impact on its management methodology and improved revenue contribution from group business.

Air China

Xin Wang

Senior Manager of Revenue Management