Case Study: Agrica Group achieves streamlined omnichannel sales and rapid, reliable quoting with PROS Smart CPQ

Agrica Group Streamlining its Sales Process across Sales Channels with Pros Cameleon CPQ

Agrica Group is a French provider of personal protection, health and savings solutions for the agricultural sector, serving roughly 1.58 million subscribers and 726,000 retirees across more than 171,000 businesses. Faced with highly customized, complex products and an aging, fragmented underwriting tool, Agrica needed to harmonize its sales methods and simplify the creation of personalized proposals across branches, phone and online channels.

Integrated into Agrica’s IT system, PROS Smart CPQ became the single sales tool for product information and quote generation—enabling marketing to design products and rates, guiding advisers with interactive scripts, and acting as a virtual adviser on the website. The deployment delivered consistent service quality, improved commercial follow-up, 100% pricing accuracy and regulatory compliance, and accelerated quote generation (more than 1,500 quotes issued in six months), with plans to integrate Smart CPQ with CRM and expand online policy issuance.

Agrica Group

Pierre Blachon

Vice President, Policy Management Services