Proper Villains B2B Case Studies & Customer Successes

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Proper Villains is a brand strategy and design studio. Proper Villains entire purpose is to create thoughtful, award-winning brand and customer experiences. Their sole focus is working with premium and purpose-led brands and their agencies. They have nearly three decades of experience working with brands and their agencies. Evidence proves that skillful and emotional experiences outperform by 1.7x; that award-winning work delivers nearly 2x return on investment; and that organizations which unify creativity, thoughtfulness, and purpose grow at 2.3x.

Case Studies

Showing 10 Proper Villains Customer Success Stories

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Unlocking a hesitant new market for a revered consumer products company

Bang & Olufsen logo

Helping an unconventional and determined nonprofit fight above its weight class

Cure Alzheimer’s Fund logo

Rebranding a national company to restore its luster and recover its value

GMAC Home Services logo

GMAC Home Services Rebuilds Its Brand and Market Share with Proper Villains

GMAC Home Services logo

Guiding a distinguished confectioner into its first non-food product category

Godiva logo

Attracting new audiences and strengthening market position for a storied leader in orthopedic care

New England Baptist Hospital logo

Northwell Health builds a powerful sonic brand with Proper Villains

Northwell Health logo

Semmes Murphey reclaims spine care leadership with Proper Villains

Semmes Murphey logo

Launching a new, high-tech product in the consumer marketplace

SpotOn logo

Helping a celebrated fashion house evolve into a lifestyle brand

Vera Wang logo

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