Unlocking a hesitant new market for a revered consumer products company
Bang & Olufsen

Proper Villains is a brand strategy and design studio. Proper Villains entire purpose is to create thoughtful, award-winning brand and customer experiences. Their sole focus is working with premium and purpose-led brands and their agencies. They have nearly three decades of experience working with brands and their agencies. Evidence proves that skillful and emotional experiences outperform by 1.7x; that award-winning work delivers nearly 2x return on investment; and that organizations which unify creativity, thoughtfulness, and purpose grow at 2.3x.
Showing 7 Proper Villains Customer Success Stories
Bang & Olufsen
Cure Alzheimer’s Fund
Dan Gasby
Entrepreneur
GMAC Home Services
Godiva
New England Baptist Hospital
SpotOn
Vera Wang
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