Proper Villains

Proper Villains is a brand strategy and design studio. Proper Villains entire purpose is to create thoughtful, award-winning brand and customer experiences. Their sole focus is working with premium and purpose-led brands and their agencies. They have nearly three decades of experience working with brands and their agencies. Evidence proves that skillful and emotional experiences outperform by 1.7x; that award-winning work delivers nearly 2x return on investment; and that organizations which unify creativity, thoughtfulness, and purpose grow at 2.3x.

Case Studies

Showing 7 Proper Villains Customer Success Stories

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Unlocking a hesitant new market for a revered consumer products company

Bang & Olufsen logo

Helping an unconventional and determined nonprofit fight above its weight class

Cure Alzheimer’s Fund logo

Rebranding a national company to restore its luster and recover its value

GMAC Home Services logo

Guiding a distinguished confectioner into its first non-food product category

Godiva logo

Attracting new audiences and strengthening market position for a storied leader in orthopedic care

New England Baptist Hospital logo

Launching a new, high-tech product in the consumer marketplace

SpotOn logo

Helping a celebrated fashion house evolve into a lifestyle brand

Vera Wang logo

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