Case Study: Vodafone increases conversions by 127% with Promodo’s Google Smart Shopping

Vodafone boosts revenue 391.5% with Promodo

Promodo worked with Vodafone, a major telecommunications company in Ukraine, to address two challenges: informing customers that Vodafone stores sold household appliances and electronics, and increasing revenue from paid traffic. Their goal was to boost profitability while maintaining a target return on ad spend (ROAS) using Google Ads and Google Shopping.

The solution involved optimizing existing branded keyword campaigns and launching new Google Smart Shopping campaigns. Promodo expanded Vodafone's branded search terms and used negative keywords to filter irrelevant traffic. They also set up a Smart Shopping campaign with a optimized product feed. As a result, branded traffic increased by 360% and conversions from those campaigns grew by 126.7%. The Smart Shopping campaign alone increased ROAS by 423% and revenue by 391.5%, significantly exceeding the client's goals.

Vodafone