Case Study: Lenovo boosts ThinkBook awareness and sales with Promodo

Lenovo boosts ThinkBook purchase intent by 2.63% with Promodo

Lenovo, a global technology company, faced the challenge of increasing brand awareness and sales for its ThinkBook laptops. They engaged the vendor Promodo to research their target audience, develop a creative message, and launch a media campaign.

Promodo conducted extensive research to segment the audience and develop a core message to "Update with ThinkBook." They created two video ads tailored for the domestic audience and launched a campaign on YouTube and Meta. The campaign successfully reached nearly 11 million users. Promodo's efforts resulted in a significant lift in purchase intent, with one ad specifically increasing the readiness to buy a Lenovo ThinkBook by 2.63 percent.

Lenovo