Case Study: Virgin Mobile delivers richer customer experiences with ProKarma and Adobe Experience Manager

Mobile provider amps up its customer experience

Virgin Mobile, the telecom and media company known for its gimmick-free mobile service and customer-first perks, wanted to streamline key account actions like adding a line or device while also delivering richer content throughout the customer journey. To support this, ProKarma worked with Virgin Mobile to bring marketing and IT together on a new digital platform, using Adobe Experience Manager (AEM) as the content management system.

ProKarma implemented and launched Adobe Experience Manager to help Virgin Mobile create personalized, cross-channel customer experiences from a single platform. The solution increased efficiency, reduced overall QA time, and enabled the teams to deliver content faster while improving brand engagement, sales opportunities, and customer loyalty.

Virgin Mobile