Case Study: T-Mobile achieves a better buying experience and higher conversion rates with Progress Software and TIE Kinetix

T-Mobile Upgrades Its Webshop, Improving The Buying Experience And Conversion Rates With Tie Kinetix And Progress Software

T-Mobile, a major global wireless carrier, needed to replace its inflexible legacy webshop because Marketing couldn’t quickly launch campaigns, offers, or new functionality, and the buying process was too slow and cumbersome for customers. The company wanted a more agile, cost-effective solution with faster time-to-market, and chose a Progress Software-based platform through TIE Kinetix’s MamboFive Commerce Suite.

Progress Software helped T-Mobile implement the cloud-based MamboFive Commerce Suite, integrated with back-office systems by The Online Company, in under five months. The new webshop reduced checkout from five pages to one, added richer content and upsell features, and gave Marketing more control; as a result, T-Mobile improved the customer experience, increased conversion rates, and generated more revenue, while the platform also delivered 99.9% uptime and the ability to roll out campaigns in as little as one to two days.

T-Mobile

Tessel Jarigsma

Senior Vice President, Internet and New Media