Case Study: Maybelline achieves an 8.2% incremental unit sales lift with Profitero

Maybelline boosts unit sales by 8.2% with Profitero

Profitero helped Maybelline, in partnership with Starburst, address the challenge of keeping shoppers engaged after clicking on their cross-category campaign for a new lip gloss collection at Target. The goal was to turn campaign inspiration into actual purchases by ensuring a consistent message across all consumer touchpoints.

The solution implemented by Profitero involved a full-funnel strategy using their Content Managed Services and Digital Shelf capabilities. They created tailored content deployed across channels, including optimized product detail pages. As a result, Profitero helped achieve an 8% increase in organic search visibility, a 1.8% growth in page one share of voice, and an 8.2% lift in incremental unit sales.

Maybelline