Case Study: World's Largest Industrial Automation Company achieves an Insight-Driven Enterprise with Profisee

World’s Largest Industrial Automation Company - Customer Case Study

World’s Largest Industrial Automation Company, a $5.9 billion global business with 22,000 associates operating in 80 countries, faced fragmented customer data across Sales Force Automation, legacy CRM and spreadsheets, poor data quality controls, and lost revenue opportunities from inaccurate customer records. To address this master data challenge they engaged Profisee to deliver a single view of the customer and support an Insight Driven Enterprise.

Profisee implemented a master data management solution with real‑time integration to CRM, ERP and marketing automation platforms, consolidation and migration from legacy systems, and automated data stewardship processes (leveraging Microsoft SQL Server, Dynamics CRM and Azure). As a result Profisee helped the company unify customer records, expose conflicts of interest, improve data quality and position the business to recover lost revenue and increase annual revenues worldwide.