Case Study: The Rank Group achieves single customer view and targeted growth with Profisee

The Rank Group builds a single customer view with Profisee to power 24/7 omni-channel gaming

The Rank Group, a UK-based hospitality company, wanted to improve its customer experience by accurately identifying customers across its online, offline, and gaming table channels. They needed a complete customer view to track engagement, develop strategic upsell campaigns, and reward highly valuable customers while complying with gaming regulations. To address this, they partnered with Profisee to implement its master data management (MDM) platform.

Profisee cleansed, matched, and de-duplicated customer data from existing systems and ran its platform on Microsoft Azure to align with the company's cloud strategy. This created a single view of the customer that was integrated back into downstream systems. The solution enabled The Rank Group to identify its most valuable customers and successfully drive omni-channel marketing efforts with targeted offers.

Rank Group