Case Study: Rheem achieves cross-sell visibility and unified distributor management with Profisee MDM

Rheem unifies customer data across 2 business lines with Profisee

Rheem, a global manufacturing leader in heating, cooling, and water heating products, faced a challenge due to its two historically independent business lines for air and water products. As market conditions changed and installers became multi-trade, Rheem needed to break down data silos to gain visibility into sales activity across its entire business and identify new cross-sell opportunities. To address this, Rheem implemented a master data management (MDM) solution from Profisee.

Using Profisee's robust MDM platform, Rheem was able to consistently link data for its distributors and installers across both business lines. This solution provided the company with its first complete view of transactions, which was then fed into Microsoft Power BI dashboards. As a result, Rheem's sales and leadership teams can now effectively segment top performers, create targeted cross-selling strategies, and drive expanded business, all of which contribute to growing revenue and improving customer retention.

Rheem