Case Study: Domino’s achieves targeted marketing, increased sales and a centralized customer hub with Profisee MDM

Pizza delivery company identifies individual customer/buying patterns to inform its strategic marketing initiatives

Domino’s, the world’s largest pizza restaurant chain with more than 17,800 stores in over 90 countries, faced fragmented consumer data across multiple commerce platforms that prevented identity matching and kept global franchisees from leveraging corporate data. To address these challenges, Domino’s engaged Profisee and implemented the Profisee MDM solution (customer master data management) to unify customer information.

Profisee built an MDM hub that created golden records across 150+ markets, consolidating CRM, ERP, big data and BI/DW sources and automating validation and variance identification with business rules. As a result, Profisee’s implementation enabled highly targeted marketing that improved sales and profitability, produced a centralized customer hub that underpins Domino’s loyalty program, supported processing of millions of source orders within 24 hours, and unlocked additional domains such as Store Locations, Marketing Calendar, Supply Chain Management and IT Asset Configuration.

Domino’s

Cliff Miller

Enterprise Data Architect