Case Study: Mass Media Corporation achieves a trusted single customer view with Profisee

Mass Media Corporation - Customer Case Study

Mass Media Corporation, a primarily B2B media and advertising company, faced fragmented and duplicate customer data across CRM, invoicing, order fulfillment and reference systems, preventing a single view of customer or consolidated credit and revenue profiles. To remedy this, they engaged Profisee and its Master Data Management (MDM) capabilities via the Profisee Platform to centralize, standardize and govern enterprise data.

Profisee delivered an enterprise solution—database, MDM on the Profisee Platform and an enterprise service bus—plus automated matching and mastering with a data stewardship process to create golden records. The result: a trusted single view of customer used in the enterprise data warehouse, CRM and integration layer, mastered legal-entity records and documented rollups, and a significant reduction in duplicates so downstream systems work from consistent, up-to-date data.