Case Study: International Beverage Company achieves reduced shipping costs and a unified customer data hub with Profisee

International Beverages Company - Customer Case Study

International Beverages Company, a Fortune 500 CPG beverages marketer and producer, faced excessive shipping costs caused by duplicate customer records across CRM, ERP, logistics and BI systems—same-day orders often triggered multiple shipments to the same location. To address this data-driven logistics problem, they engaged Profisee to provide a Master Data Management (MDM) solution.

Profisee implemented an MDM hub to create golden customer records, automated validation with business rules, and ongoing cleansing, de-duplication and synchronization workflows across all systems. The Profisee platform centralized customer data into a single trusted view, eliminated manual processes, reduced duplicate shipments and associated shipping costs, and established a strong enterprise data management foundation.