Case Study: Boyne Resorts unifies customer data and improves guest insights with Profisee MDM

How Profisee helps Boyne Resorts achieve its Insight-driven Enterprise

Boyne Resorts, a premier operator of mountain and lakeside resorts, ski areas and attractions, needed a way to create a single, unified view of customer data spread across multiple disjointed systems. The company’s silos were creating operational inefficiencies and making it harder to understand and serve guests.

Boyne Resorts selected Profisee MDM to break down those data silos and integrate customer data into a single repository. With Profisee, the company matched, merged, and de-duplicated records to create a single source of truth, giving its analytics and business intelligence teams a better foundation for insights and helping support more personalized guest recommendations and experiences.

Boyne Resorts

Ryan Kneeshaw

VP of IT Enterprise Architecture