Case Study: Rockwell Automation achieves an insight-driven single view of the customer with Profisee

How Profisee helped Rockwell achieve their Insight Driven Enterprise

Rockwell Automation, the world’s largest company dedicated to industrial automation, faced fragmented customer master data across its sales force automation, legacy CRM and spreadsheets, with weak data quality controls that led to inaccurate customer records and lost revenue opportunities. To address this, Rockwell engaged Profisee and deployed Profisee’s Master Data Management (MDM) solution.

Profisee consolidated and migrated disparate legacy systems, created a single view of the customer, and enabled real‑time integrations with CRM, ERP and marketing automation while automating previously manual data‑management processes and surfacing conflicts of interest—using Microsoft SQL Server, Dynamics CRM and Azure. The Profisee implementation substantially improved customer data accuracy, eliminated manual processes and reduced revenue leakage, positioning Rockwell Automation to pursue increased annual revenues worldwide.

Rockwell Automation