Case Study: Red Robin achieves an insight-driven enterprise with Profisee

How Profisee helped Red Robin achieve their Insight Driven Enterprise

Red Robin, a casual dining restaurant chain with US $1.8 billion FY16 revenue, 29,293 employees and 550 locations, faced fragmented and unreliable data that prevented them from documenting and managing standard menus across regions, producing trusted records for POS, display and third‑party tools, and creating Golden Customer Records for loyalty and targeted marketing. To address these challenges they engaged Profisee to implement a Master Data Management (MDM) foundation.

Profisee implemented an MDM-first approach starting with Locations (so regional experts could capture menu variances), automated the end-to-end menu process from ideation to publication, and laid the groundwork to consolidate customer data for targeted campaigns. The Profisee solution eliminated waste through significant savings on menu reprints, delivered quick wins that secured 100% executive support and built a culture of data, and produced standardized records usable by downstream systems to enable more effective marketing and operations.

Red Robin

Scott Ackerman

Director of Technology & Platform