Case Study: The Rank Group achieves a single customer view and omni-channel engagement with Profisee

How Profisee helped Rank achieve their Insight Driven Enterprise

Rank Group, a leading British entertainment and regulated gaming operator, faced a need to improve customer experience by accurately identifying new and returning customers across online, offline and gaming-table interactions. They needed a complete customer view to support omni-channel engagement, run compliant upsell/cross-sell campaigns under strict gaming regulations, and track engagement and rewards. To address this, Rank Group engaged Profisee and deployed the Profisee Platform as their customer MDM solution.

Profisee implemented a Single and Account Wallet solution—cleansing, matching and de‑duplicating customer data and integrating the clean master records back into downstream operational and analytical systems on Azure. The Profisee Platform now delivers a single view of customer data used across Rank’s systems, identifies highly valuable customers to drive targeted gaming benefits, supports omni-channel marketing and regulatory compliance, and runs 24/7 to serve Rank’s 2.7 million customers and 28 million customer experiences.

Rank Group

Leon Spight

Cloud Programme Project Manager