Case Study: Micron achieves an insight-driven enterprise with Profisee

How Profisee helped Micron achieve their Insight-driven Enterprise

Micron, a global semiconductor leader, faced widespread duplicate customer identities and inconsistent contact data across SAP, SalesForce.com and Model N, which prevented a consolidated 360° view of customers. To address these challenges, Micron engaged Profisee and implemented Profisee’s master data management solution to cleanse, standardize and de-duplicate customer records and to support flexible hierarchies for different business views.

Profisee implemented an ongoing data management strategy that created Customer Golden Records, synchronized cleansed data across systems, and provided multiple consolidated customer views for Micron’s reporting needs. As a result, Micron gained trusted, single-source customer records that improved customer analytics for cross-sell and up-sell opportunities and ensured accurate, maintainable data across SAP, SalesForce.com and Model N.

Micron