Case Study: Lookers Motor Group achieves a single view of customers and trusted vehicle data with Profisee

How Profisee helped Lookers achieve their Insight Driven Enterprise

Lookers Motor Group, one of the top three motor vehicle retailers in the U.K. with 150 dealerships, 32 brands and £2.5 billion in FY17 revenue, faced fragmented customer and vehicle data spread across multiple dealer brands and systems. Lookers needed a single, trusted repository and the ability to market, cross-sell and sync clean vehicle and customer data into CRM — so they selected Profisee’s Master Data Management (MDM) solution to create a unified view.

Profisee implemented a plug‑and‑play MDM platform integrated with Lookers’ stack (including Dynamics), matching and de‑duping records to build Customer Golden Records with household recognition and a governance workflow for data stewards. The result: consolidated, cleansed and trusted customer and vehicle data, accurate dealer inventory levels that enable predictive analytics by season and location, elimination of manual processes, and a stronger enterprise data management foundation that delivers the right offer to the right owner at the right time.

Lookers Motor Group