Case Study: Cricket Australia achieves a 360° customer view and targeted upsell/cross-sell with Profisee

How Profisee helped Cricket Australia achieve their Insight Driven Enterprise

Cricket Australia, the national governing body for the sport, needed a complete 360° view of its customers to support its vision of cricket as Australia’s favorite sport. CA could not accurately identify new versus returning customers, was unable to run strategic upsell/cross-sell campaigns, and lacked a way to track and reward highly valuable customers. To address these gaps, Cricket Australia engaged Profisee and implemented the Profisee Platform as a cloud-based Customer MDM solution on Microsoft Azure.

Profisee cleansed, matched and de‑duplicated customer data from existing source systems to deliver a single-account view in the cloud. The Profisee implementation enabled Cricket Australia to build customer segmentation, identify highly valuable customers for upsell and cross-sell, and better track engagement and rewards — improving marketing precision and supporting growth in TV viewership and club participation.

Cricket Australia