Case Study: Australia Post achieves an insight-driven single view of the customer and improved customer growth with Profisee

How Profisee helped AusPost achieve their Insight Driven Enterprise

Australia Post, Australia’s national postal service, faced fragmented customer records that prevented attributing multiple products to the same customer, linking and searching records consistently, and delivering accurate customer information for reports and analytics. To address this, Australia Post engaged Profisee, deploying Profisee’s master data management solution (integrated with Microsoft SQL Server) to create a consistent, unified approach to customer data.

Profisee implemented a single customer view that links product holdings, preferences, relationships and contact details to the same individual, enabling better personalization, targeted marketing, and the identification of cross-sell and upsell opportunities. As a result, Profisee’s solution gave Australia Post reliable customer data for reporting and analytics, supporting customer growth and retention initiatives and improving the ability to understand customer patterns and behaviors.

Australia Post