Case Study: Anheuser-Busch InBev achieves an insight-driven enterprise and streamlined global recipe management with Profisee

How Profisee helped ABI achieve their Insight Driven Enterprise

Anheuser-Busch InBev, a leading global brewer, faced the challenge of simplifying and standardizing recipe management across its global operations — effectively managing recipe data, automating internal processes and workflows, executing and optimizing recipes to quality standards, and providing flexibility to manage master test specifications by plant at global, regional and local levels. To address this, Anheuser-Busch InBev engaged Profisee and built Master Data Management (MDM) capabilities as the foundation for the initiative.

Profisee implemented a consolidated MDM-driven solution and established workflows to support local, regional and global recipe and test-specification requirements, running on Microsoft SQL Server and Microsoft Azure. As a result, Profisee helped Anheuser-Busch InBev achieve an insight-driven enterprise capable of consistent recipe execution, automated processes and flexible governance across its global footprint.

Anheuser-Busch InBev