Case Study: Hancock Whitney Bank achieves streamlined operations and revenue growth with Profisee MDM

Hancock Whitney Bank links customer identities across 38 systems with Profisee

Hancock Whitney Bank needed to optimize its sales and profitability by gaining a complete view of its customers. The challenge was a lack of a unified customer master and marketing platform, with data scattered across 38 different systems, which prevented targeted selling and effective tracking of CRM patterns. To overcome this, the bank turned to the vendor Profisee for a master data management (MDM) solution.

Profisee implemented a solution to clean, match, master, and harmonize the bank's customer data. This created a single source of truth for customer records, which was integrated into the CRM to provide a common platform for analytics and targeted lead generation. As a result, Hancock Whitney Bank achieved a complete Customer 360 view, which drove revenue opportunities through improved cross-divisional sales and more informed marketing strategies.

Hancock Whitney Bank