Case Study: First Horizon achieves compliant, streamlined banking operations with Profisee MDM

First Horizon eliminates duplicate customer data with Profisee for CLEC compliance

First Horizon, a financial services and banking company, faced challenges with a legacy data platform that could not meet business needs or comply with CECL regulations. They needed a modern solution to manage customer data, eliminate duplicates, and create a single customer view to support cross-selling. To address this, they turned to the vendor Profisee and its Master Data Management (MDM) platform.

Profisee implemented an MDM solution with a fast time-to-value, enabling First Horizon to achieve compliance with CECL regulations. The solution automated matching to create golden records, established new data stewardship workflows, and eliminated data entry errors. As a result, Profisee helped First Horizon build a solid foundation for its enterprise data strategy, leading to improved customer onboarding and the ability to seamlessly offer additional services.

First Horizon