Case Study: Domino's streamlines operations with Profisee Master Data Management

Domino's unifies 85 million customer records in 24 hours with Profisee

Domino's, the world's largest pizza restaurant chain, faced a challenge in harnessing its enormous volume of customer, location, and supply chain data which was housed across multiple disparate systems. This made it difficult to gain a unified customer view for personalization and to streamline operations. To address this, Domino's partnered with Profisee to implement its Master Data Management (MDM) platform.

Using the Profisee platform, Domino's was able to match, validate, and enrich over 85 million customer records within a 24-hour cycle, creating trusted golden records. The solution was then expanded to manage store locations, marketing calendars, supply chain items, and IT assets. This provided a unified data foundation that powered personalized customer experiences, optimized marketing segmentation, improved supply chain forecasting, and enabled faster responses to IT threats.

Domino's