Case Study: Cricket Australia achieves a 360° customer view and better engagement with Profisee

Cricket Australia builds a 360° customer view with Profisee

Cricket Australia, the national governing body for cricket, faced challenges in accurately identifying new and returning customers across its systems. This prevented them from developing strategic upsell and cross-sell campaigns and from rewarding their most valuable fans. They needed to create a complete 360-degree view of the customer to improve engagement and turned to the Profisee Platform for a solution.

Profisee implemented its master data management platform on Microsoft Azure to cleanse, match, and de-duplicate customer data from Cricket Australia's existing sources. This clean data was then integrated back into downstream systems. The solution provided Cricket Australia with the ability to segment its customer base, identify highly valuable fans, and run targeted campaigns, which supported strategic goals to increase customer engagement, TV viewership, and club participation.

Cricket Australia